🚀 Join LAAM and Be a Part of Our Mission! 🚀

Are you passionate about leveraging data to drive marketing success? Join us as a Marketing Data Analyst Trainee and embark on an exciting journey of transforming raw data into actionable insights. Collaborate with our dynamic marketing team, analyze key performance indicators, and optimize marketing strategies across various channels.

About the Role

Responsibilities

• Gather and analyze data from various sources, including web analytics (e.g., Google Analytics), CRM systems, social media platforms, and marketing automation tools.
• Develop and implement data-driven strategies to optimize marketing campaigns across all channels (e.g., SEO, PPC, email marketing, social media).
• Analyze customer data to identify trends, segment audiences, and develop buyer personas.
• Track and report on key marketing performance indicators (KPIs) such as website traffic, conversion rates, customer acquisition cost (CAC), and return on investment (ROI).
• Create compelling data visualizations (e.g., charts, dashboards) to communicate insights to stakeholders.
• Collaborate with the marketing team to develop and execute A/B testing programs to improve marketing effectiveness.
• Stay up-to-date on the latest marketing analytics trends and technologies

Required Tools

• Web Analytics: Google Analytics, Adobe Analytics
• CRM Systems: Mo-Engage, Salesforce, HubSpot
• Marketing Automation Tools: Marketo, Pardot
• Data Analysis Tools: SQL, Excel, Python, R
• Data Visualization Tools: Tableau, Power BI, Looker Studio

Ready to unlock the power of marketing analytics?