🚀 Join LAAM and Be a Part of Our Mission! 🚀
Are you prepared to lead the charge in digital marketing and drive customer acquisition strategies at LAAM? We're searching for a dynamic Performance Marketing Manager to join our team.
About the Role
Responsibilities:
- 📝 Devise long term acquisition strategy by identifying customer clusters and buying patterns aiming to increase the funnel for high CLTV customers
- 🦾Create and execute comprehensive digital marketing plans using channels such as paid advertising, SEO, social media, influencer partnerships, and email marketing to acquire new customers.
- 🔄 Monitor, analyze, and optimize marketing campaigns, maximizing ROI and ensuring consistent growth in customer acquisition.
- 📱 Develop and oversee a social media content strategy aligned with customer acquisition goals.
- 🤝 Collaborate with the content marketing team to create compelling content by identifying trends that optimize customer acquisition efforts.
- 🚀 Work closely with the branding and digital marketing teams, ensuring alignment of marketing efforts with overall business objectives.
- 📊 Utilize data analytics tools to track KPIs, analyze customer behavior, and derive insights for refining strategies.
- 📈 Generate regular reports on campaign performance, customer acquisition costs, and conversion rates for data-driven decision-making.
- 🌐 Stay informed and aware of industry trends, best practices, and emerging technologies in digital marketing, implementing innovative strategies for customer acquisition.
About You:
- 🎓 Bachelor's/Master’s degree in Marketing, Business Administration, or a related field.
- 🌟 5+ years of experience in digital marketing with a focus on customer acquisition in e-commerce or the fashion industry.
- 💻 Proficiency in various digital marketing tools and platforms (e.g., Google Analytics, Facebook Ads, Google Ads, SEO tools, etc.).
- 📊 Strong analytical skills to interpret data and trends for data-driven decisions.
- 🗣️ Excellent communication skills, crafting compelling messaging that resonates with the target audience.